The tale of Niki Lauda's Rolex

In 1976, Arturo Merzario dived into flames to free Niki Lauda from his wrecked F1 car. The rescuer was given a gold Rolex as a thank-you but has never worn it — till now. He reveals why

News, reviews and in-depth insight dedicated to the most famous watch brand in the world

Rolex Oyster 1926
The watch that changed everything: the 90th anniversary of the Rolex Oyster

In many ways, this is the watch that proved the viability of the wristwatch as an idea

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Rolex Yacht-Master 40 Everose Oysterflex
Is the new Rolex Yacht-Master the most radical Rolex in years?

The brand's first-ever watch on a synthetic strap just happens to be one of the coolest

The new watch of presidents: the Rolex Day-Date 40

The current incarnation of the legendary Rolex Day-Date is smarter and sharper than ever.