Beran Toksoz
Both your son and daughter are involved in the entire design and production process of the Alpine Eagle, which is so extraordinary. How does it feel to do the presentation together with them?
Karl-Friedrich Scheufele
Well, I think it’s probably one of the most wonderful feelings that you could experience. It’s very encouraging to have the next generation of your family in the business. It is unique in the watch industry for sure. That gives you a sense of pride, I guess.
Your son explained how he had to convince you to produce the Alpine Eagle collection. And I remember you had to convince your father when you were 20 years old to produce the St. Moritz collection. If you have to make a comparison who was more difficult? You or your father?
That’s very close! It was not easy to convince my father, but I had the right arguments. But now when we want to create novelties, I have to convince my son too! He thinks we have too many novelties in the Alpine Eagle collection. Then I tell him, look, we have to have some highlights for the journalists because they want to write about novelties, right?
How does the inspiration behind the Alpine Eagle collection resonate with a younger generation of luxury watch enthusiasts?
The Alpine Eagle is a modern take on the Chopard St. Moritz watch from the 80s. Its inspiration comes from the stunning beauty of the Swiss Alps. I especially like these mountains: it’s where I recharge, where I find my inspiration, and where I indulge my passion for sports like skiing or ski touring. I’m concerned with the impact of climate change on the fauna and flora of the Alps. Through the Alpine Eagle Foundation we contribute to the preservation of the Alpine Eagle, the powerful emblem of this region. When it comes to the younger generation, they are becoming increasingly aware of the environmental consequences of their purchasing decisions and lifestyles. They are more inclined to support brands that resonate with their personal values. At Chopard, we not only embrace their preferences in our designs but also in our use of innovative recycled materials such as Lucent SteelTM, an exclusive, ultra-resistant alloy made from 80 per cent recycled steel, and our commitment to ethical gold sourcing.
“Mechanical watches aren’t just functional: they embody profound artistry and beauty”
Karl-Friedrich Scheufele
AI technology is on everyone’s radar these days. Do you think it is right to adapt this kind of technology to the world of haute horlogerie?
AI is undoubtedly a remarkable advancement, and it has its place in various industries. However, in this world, we must approach it with caution. Mechanical watches aren’t just functional: they embody profound artistry and beauty. At Chopard, we are committed to preserving the metiers d’art and the ancient techniques that have defined watchmaking art for generations. For instance, our master artisans have upheld one of Swiss watchmaking’s most prestigious traditional crafts – Grand Feu enamel. This painstaking enamelling process involves the precise application of layers of coloured powders to the dial, followed by firing in high-temperature kilns. It’s a labour-intensive and time-honoured art that requires an artisan’s intuition and experience. While AI has its place, it’s imperative to recognise that the heart of haute horlogerie lies in its human touch.
Even though you care about all complications, which complication do you think would appeal to everyone in daily life?
I believe what is essential in daily life is the precision and reliability of a watch. We consider it important to maintain external certification as a guarantee of the quality of our watches. All timepieces in our Alpine Eagle collection are powered by chronometer-certified mechanical movements. In particular, the Alpine Eagle Cadence 8HF model offers exceptional accuracy due to an 8 Hertz frequency, beating twice as fast as a standard movement. This sophisticated calibre is housed in a lightweight titanium case with an integrated titanium bracelet, convenient for daily use. Regarding complications, they are a matter of personal choice and a sign of appreciation for mechanical art. Personally, I find minute repeaters to be one of the most fascinating complications.
When you have an idea for a new model or design, how many years does it take on average for your idea or dream to turn into a final product?
It takes several years of dedicated work! For instance, the creation of the L.U.C Full Strike timepiece (this won the prestigious Golden Hand award at Geneva Watchmaking Grand Prix in 2017), took over six years to reach its final form. This is because we are deeply committed to achieving perfection, with the extensive time for development that goes with that.
Lastly, as you’re a car collector, we’d like to ask: which car do you personally prefer to drive these days?
My preferred classic car to drive has for a long time been the Porsche 911 Carrera RS from 1973. It’s an absolute delight to drive.